Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses? : the usefulness of social media in growing a family-owned business
Mambo Governor Mupepi (Grand Valley State University, USA), Patience Taruwinga (Saint Joseph’s College, USA), Wafaa A. Al-Rabayah (Independent Researcher, Jordan)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Mupepi, ambo Governor ; Taruwinga, Patience ; Al-Rabayah, Wafaa A. |
| Published in: |
Strategic uses of social media for improved customer retention. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-1686-6. - 2017, p. 224-245
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| Subject: | Familienunternehmen | Family business | Strategisches Management | Strategic management | Soziales Netzwerk | Social network | Social Web | Social web | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-1686-6.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632870