Use and abuse of cultural elements in multicultural advertising
Year of publication: |
2008
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Authors: | Burgos, David |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 2, p. 177-178
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Subject: | Werbung | Advertising | Interkulturelle Beziehungen | Cross-cultural relations | Werbewirkung | Advertising effects | Multikulturelle Gesellschaft | Multicultural society | Kulturelle Identität | Cultural identity |
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