Use of autoencoder and one-hot encoding for customer segmentation
Year of publication: |
2024
|
---|---|
Authors: | Smutek, Tomasz ; Sikora, Janusz W. ; Bogacki, Sylwester ; Rutkowski, Marek ; Woźniak, Dariusz |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 27.2024, Special Issue 2, p. 72-82
|
Subject: | Autoencoder | One-Hot Encoding | customer segmentation | machine learning | clustering algorithms | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Algorithmus | Algorithm |
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