Use of emerging social media platforms in reshaping the UAE Islamic banks' promotional strategies
Year of publication: |
2024
|
---|---|
Authors: | Muhammad, Abid Mahmood ; Basha, Mohamed Bilal ; AlHafidh, Gail |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 2, p. 338-360
|
Subject: | Islamic bank | UAE | Promotion | Emerging SMPs | Vereinigte Arabische Emirate | United Arab Emirates | Islamisches Finanzsystem | Islamic finance | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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