Use of emerging social media platforms in reshaping the UAE Islamic banks' promotional strategies
Abid Mahmood Muhammad, Mohamed Bilal Basha and Gail AlHafidh
| Year of publication: |
2024
|
|---|---|
| Authors: | Muhammad, Abid Mahmood ; Basha, Mohamed Bilal ; AlHafidh, Gail |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 2, p. 338-360
|
| Subject: | Islamic bank | UAE | Promotion | Emerging SMPs | Social Web | Social web | Vereinigte Arabische Emirate | United Arab Emirates | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour | Islamische Staaten | Islamic countries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-01-2022-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470057