Use of Pharmaceutical Manufacturers' Value-Added Services to Build Customer Loyalty
| Year of publication: |
1997
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|---|---|
| Authors: | Szeinbach, Sheryl L. ; Barnes, James H. ; Garner, Dewey D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 40.1997, 3, p. 229-236
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