Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Year of publication: |
2020
|
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Authors: | Sharma, Shavneet ; Singh, Gurmeet ; Aiyub, Asheefa Shaheen |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 1, p. 62-81
|
Subject: | Customer engagement | customer loyalty | customer satisfaction | Fiji | SME | structural equation modeling | KMU | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Fidschi | Strukturgleichungsmodell | Structural equation model |
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