Usefulness, Enjoyment, and Self‐Image Congruence: The Adoption of e‐Book Readers
Year of publication: |
2013
|
---|---|
Authors: | Antón, Carmen ; Camarero, Carmen ; Rodríguez, Javier |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 4, p. 372-384
|
Saved in:
Saved in favorites
Similar items by person
-
Usefulness, enjoyment, and self-image congruence : the adoption of e-book readers
Antón, Carmen, (2013)
-
Pleasure in the use of new technologies: the case of e-book readers
Antón, Carmen, (2017)
-
Dual effect of sensory experience: engagement vs diversive exploration
Lashkova, Margarita, (2019)
- More ...