User acceptance of social networking websites in India : Orkut vs. Facebook
Year of publication: |
2012
|
---|---|
Authors: | Pillai, Anandan |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 5.2012, 4, p. 405-414
|
Subject: | Indien | India | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Website | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
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