User-centric innovations in new product development - systematic identification of lead user harnessing interactive and collaborative online-tools
Year of publication: |
2008
|
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Authors: | Bilgram, Volker ; Brem, Alexander ; Voigt, Kai-Ingo |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 12.2008, 3, p. 419-458
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Subject: | Social Web | Social web | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
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