User generated brands and their contribution to the diffusion of user innovations
Year of publication: |
2012 ; Rev. October, 2012
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Authors: | Hippel, Eric von ; Schroll, Roland ; Füller, Johann |
Publisher: |
Cambridge, Mass. : MIT Sloan School of Management |
Subject: | Kundenintegration | Customer integration | Innovationsdiffusion | Innovation diffusion | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web |
Extent: | Online-Ressource (36 S.) graph. Darst. |
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Series: | Sloan working papers. - Cambridge, Mass. : [Verlag nicht ermittelbar], ZDB-ID 2446924-5. - Vol. 4877-11 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.2139/ssrn.1756941 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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