User-generated content and competing firms’ product design
Year of publication: |
October 2018
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Authors: | Kwark, Young ; Chen, Jianqing ; Raghunathan, Srinivasan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 10, p. 4608-4628
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Subject: | user-generated content | product design | competition | Produktgestaltung | Product design | Kundenintegration | Customer integration | Content Management | Content management | Wettbewerb | Competition | Produktentwicklung | New product development |
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