User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media
Year of publication: |
2014
|
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Authors: | Dennhardt, Severin |
Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden |
Subject: | Social Web | Social web | Markenführung | Brand management | Kundenintegration | Customer integration | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenartikel | Brand | Web 2.0-Technologien | Web 2.0 technologies | Soziales Netzwerk | User Generated Content | Markenpolitik |
Description of contents: |
Research Overview -- Overview of Papers -- Implications and Future Research.
Description [swbplus.bsz-bw.de]
|
Extent: | Online-Ressource (XIII, 129 p. 13 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Research OverviewOverview of Papers -- Implications and Future Research. |
ISBN: | 978-3-658-02350-8 ; 978-3-658-02349-2 |
Other identifiers: | 10.1007/978-3-658-02350-8 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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