User-level incremental conversion ranking without A/B testing
Year of publication: |
June 2018
|
---|---|
Authors: | Xie, Zhuli ; Liu, Yong |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 6.2018, 2, p. 62-68
|
Subject: | User targeting | Incremental conversion | Machine learning | Business intelligence | Big data | Data Mining | Data mining | Betriebliches Informationssystem | Business intelligence system | Künstliche Intelligenz | Artificial intelligence |
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