User-Oriented Appropriateness : A Theoretical Model of Written Text on Facebook for Improved PR Communication

by Benjamin Gust

Public Relations in a Social Media World -- Interpreting Human Communication: On- and Offline -- Language Practice: Online and in an Social Network Environment -- Appropriate Communication in Social Networking Sites.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Gust, Benjamin
Publisher:	2020.: Wiesbaden : Springer Fachmedien Wiesbaden 2020.: Wiesbaden : Imprint: Springer Gabler
Subject:	Öffentlichkeitsarbeit \| Public relations \| Social Web \| Social web \| Kommunikation \| Communication \| Unternehmen \| Marketing \| Soziales Netzwerk \| Facebook

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Extent:	1 Online-Ressource(XIII, 170 p. 1 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-3-658-29999-6 ; 978-3-658-29998-9 ; 978-3-658-30000-5
Other identifiers:	10.1007/978-3-658-29999-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399383