UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life
Year of publication: |
2012-09
|
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Authors: | Giachetti, Claudio ; Marchi, Gianluca ; Corradini, Riccardo |
Institutions: | Dipartimento di Management, Università Ca' Foscari Venezia |
Subject: | innovative users | incremental innovation | radical innovation | product knowledge | willingness to participate | mobile phone |
Extent: | application/pdf |
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Series: | Working Papers. - ISSN 2239-2734. |
Type of publication: | Book / Working Paper |
Notes: | Number 15 42 pages |
Classification: | M31 - Marketing ; O31 - Innovation and Invention: Processes and Incentives ; O32 - Management of Technological Innovation and R&D |
Source: |
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