How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Vanessa Rahe, Christopher Buschow and Daniela Schlütz
| Year of publication: |
2021
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|---|---|
| Authors: | Rahe, Vanessa ; Buschow, Christopher ; Schlütz, Daniela |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 18.2021, 1, p. 45-58
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| Subject: | Amazon Prime | brand perception | media brands | Netflix | Streaming services | survey | Markenführung | Brand management | Deutschland | Germany | Mediensektor | Media industries | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2020.1780067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440226