Users of the world, unite! : the challenges and opportunities of social media
Andreas M. Kaplan; Michael Haenlein
| Year of publication: |
2010
|
|---|---|
| Authors: | Kaplan, Andreas ; Haenlein, Michael |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 53.2010, 1, p. 59-68
|
| Subject: | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Virtuelle Realität | Virtual reality | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953180