Ushering buyers into electronic channels : an empirical analysis
Nishtha Langer; Chris Forman; Sunder Kekre; Baohong Sun
| Year of publication: |
2012
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|---|---|
| Authors: | Langer, Nishtha ; Forman, Christopher ; Kekre, Sunder ; Sun, Baohong |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 4, p. 1212-1231
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718050