Using a semiotic approach to study the consumption of functionally related products
Trudy Kehret-Ward
Year of publication: |
1988
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Authors: | Kehret-Ward, Trudy |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 4.1988, 3, p. 187-200
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Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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