Using agent-based models to design social marketing campaign
Luisa Perez-Mujica; Roderick Duncan; Terry Bossomaier
| Year of publication: |
2014
|
|---|---|
| Authors: | Perez-Mujica, Luisa ; Duncan, Roderick ; Bossomaier, Terry R. J. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 1, p. 36-44
|
| Subject: | Community-based social marketing | Agent-based model | Environmental tourism | Wetlands | Agentenbasierte Modellierung | Agent-based modeling | Social Marketing | Social marketing | Feuchtgebiet | Wetland | Theorie | Theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010350402