Using an nonlinear response function in estimating advertising's carry-over effects
by Paul W. Farris and David J. Reibstein
| Year of publication: |
1978
|
|---|---|
| Authors: | Farris, Paul |
| Other Persons: | Reibstein, David Jay (contributor) |
| Publisher: |
Cambidge, Mass. : Marketing Science Inst. |
| Extent: | III, 15 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 78,107 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004723737