Using an uncertainty model to assess sales response to advertising
Year of publication: |
1981
|
---|---|
Authors: | Farley, John U. ; Tapiero, Charles S. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 12.1981, 3, p. 441-455
|
Subject: | Werbungsbetrieb | Statistik Wahrscheinlichkeitstheorie |
-
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen, (1981)
-
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann, (1971)
-
Guidelines in selling magazine advertising
Van, Karyl, (1971)
- More ...
-
Optimal control of sales force effort in time
Tapiero, Charles S., (1975)
-
Optimal Control of Sales Force Effort in Time
Tapiero, Charles S., (1975)
-
Models and methods in economics and management science : essays in honor of Charles S. Tapiero
El Ouardighi, Fouad, (2014)
- More ...