Using artificial neural nets for flexible aggregate market response modeling
Year of publication: |
2012
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Authors: | Hruschka, Harald |
Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 103-121
|
Subject: | Marktforschung | Market research | Neuronale Netze | Neural networks | Theorie | Theory |
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