Using association rules to assess purchase probability in online stores
Year of publication: |
August 2017
|
---|---|
Authors: | Suchacka, Grażyna ; Chodak, Grzegorz |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 15.2017, 3, p. 751-780
|
Subject: | Association rules | Data mining | Web usage mining | Click-stream analysis | Log file analysis | e-Commerce | Data Mining | Personalisierung | Personalization |
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