Using attribution theory to explain tourists' attachments to place-based brands
Year of publication: |
2012
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Authors: | Orth, Ulrich R. ; Stöckl, Albert ; Veale, Roberta ; Brouard, Joëlle ; Cavicchi, Alessio ; Faraoni, Monica ; Larreina, Mikel ; Lecat, Benoît ; Olsen, Janeen ; Rodriguez-Santos, Carmen ; Santini, Cristina ; Wilson, Damien |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 9, p. 1321-1328
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