Using big data to predict consumer responses to promotional discounts as part of sales & operations planning
Andrew Manikas, Michael Godfrey, Ryan Skiver
| Year of publication: |
2017
|
|---|---|
| Authors: | Manikas, Andrew ; Godfrey, Michael ; Skiver, Ryan |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 10.2017, 1, p. 69-78
|
| Subject: | Big Data | Data Analytics | Multiple Regression | Promotions | Sales and Operations Planning | Data Mining | Data mining | Big data | Prognoseverfahren | Forecasting model | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799819