Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison
Year of publication: |
2007
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Authors: | Dou, Wonyu ; Krishnamurthy, Sandeep |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 2, p. 193-206
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