Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Year of publication: |
2022
|
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Authors: | Vredeveld, Anna ; Kara, Selcan |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 6, p. 938-950
|
Subject: | Brand attachment | Brand meaning | Brand nostalgia | Brand relationships | Brand separation distress | Relationship power | Relationship satisfaction | Shared consumption | Structural equation modeling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model |
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