Using Business Analytics to Upgrade Sales Promotions

The authors present a detailed case study of how business analytics, prediction models, and optimization methods can be used to improve promotion planning. In it, they describe the entire process, from collecting data to computing promotion recommendations for retailers

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Year of publication:	[2022]
Authors:	Baardman, Lennart ; Cohen, Maxime C. ; Panchamgam, Kiran ; Perakis, Georgia
Publisher:	[S.l.] : SSRN
Subject:	Verkaufsförderung \| Sales promotion \| Unternehmensanalyse \| Business analysis

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Extent:	1 Online-Ressource (10 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Management and Business Review, Vol. 1, No. 3, Fall 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2021 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013296504