Using classroom-run virtual startup incubator to facilitate experiential learning experiences and global marketing alliances
Year of publication: |
2023
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Authors: | Oyedele, Adesegun ; Goenner, Emily ; Alba Aguilar, Maria Guadalupe ; Scarlett, Robert H. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 3, p. 247-267
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Subject: | experiential learning | pedagogy | developing countries | indigenous | incubator | marginalized communities | Unternehmensgründung | Business start-up | Lernen | Learning | Entwicklungsländer | Developing countries | Strategische Allianz | Strategic alliance | Lernprozess | Learning process | Lernende Organisation | Learning organization |
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