Using CLV concept for marketing budgets allocation
Year of publication: |
2013
|
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Authors: | Oyner, Olga К. ; Sukhorukove, Olga |
Published in: |
Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 2384325-1. - Vol. 6.2013, 2, p. 91-106
|
Subject: | marketing performance | customer lifetime value | marketing budgets | resources allocation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Allokation | Allocation | Öffentlicher Haushalt | Public budget | Betriebliche Budgetierung | Corporate budgeting | Marketingmanagement | Marketing management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/76799 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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