Using communication strategies to design food marketing strategies : the "Pork Fat" rumor in Indonesia
Year of publication: |
1998
|
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Authors: | Kasali, Rhenald |
Subject: | Indonesien | Lebensmittelindustrie | Markenimage | Gerücht | Öffentliche Meinung | Öffentlichkeitsarbeit |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XIV, 223 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | Urbana, Ill., Univ., Diss., 1998 |
Classification: | Marketing |
Source: |
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