Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership : Extending Diffusion Of Innovation Theory
Year of publication: |
2023
|
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Authors: | Goodman, Casey ; Donthu, Naveen |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Prognoseverfahren | Forecasting model |
Extent: | 1 Online-Ressource (30 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 10, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4321891 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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