Using consumer preference data in forecasting demand in apparel retailing
Banumathy Sundararaman and Neelakandan Ramalingam
Year of publication: |
2024
|
---|---|
Authors: | Sundararaman, Banumathy ; Ramalingam, Neelakandan |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 2, p. 316-333
|
Subject: | Apparel retailing | Conjoint analysis | Demand estimation | Stated preference data | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing | Nachfrage | Demand | Einzelhandel | Retail trade | Offenbarte Präferenzen | Revealed preferences | Präferenztheorie | Theory of preferences | Textilhandel | Textile distribution | Prognoseverfahren | Forecasting model | Marktforschung | Market research |
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