Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Year of publication: |
June 2016
|
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Authors: | Scott, Maura L. ; Nenkov, Gergana Y. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 2, p. 323-336
|
Subject: | Indulgence | Cuteness | Priming effects | Reminders of responsibility | Prosocial orientation | Personal control | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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