Using Consumption Constellations to Develop Integrated Communications Strategies
Year of publication: |
1996
|
---|---|
Authors: | Englis, Basil G. ; Solomon, Michael R. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 3, p. 183-192
|
Saved in:
Saved in favorites
Similar items by person
-
Fournier, Susan, (2008)
-
Englis, Paula Danskin, (2009)
-
Knowledge management as competitive advantage: lessons from the textile and apparel value chain
Danskin, Paula, (2005)
- More ...