Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Jae-Pil Ha, Mary Hums and T. Christopher Greenwell
| Year of publication: |
2016
|
|---|---|
| Authors: | Ha, Jae-Pil ; Hums, Mary ; Greenwell, T. Christopher |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 2, p. 130-152
|
| Subject: | Consumer behaviour | Cultural factors | USA | Sports marketing | Ethnic minorities | Sports consumption | Konsumentenverhalten | United States | Ethnische Gruppe | Ethnic group | Sportmarketing | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-04-2016-009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011578580