Using DEA to select the best advertising investment plan
Feng Yang, Qianqian Yuan, Zhimin Huang and Liang Liang
| Year of publication: |
2013
|
|---|---|
| Authors: | Yang, Feng ; Yuan, Qianqian ; Huang, Zhimin ; Liang, Liang |
| Published in: |
Applications of management science ; 16. - Bingley : Emerald, ISBN 978-1-78190-956-0. - 2013, p. 131-149
|
| Subject: | Vertriebsweg | Distribution channel | Werbeplanung | Advertising planning | Produktentwicklung | New product development | Data-Envelopment-Analyse | Data envelopment analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010228895