Using DEMATEL to build decision model of online reputation management for improving the services of marketing
Ashutosh Yadav (ABV-Indian Institute of Information Technology and Management, India), Anil Kumar (ABV-Indian Institute of Information Technology and Management, India), Manoj Kumar Dash (ABV-Indian Institute of Information Technology and Management, India)
| Year of publication: |
c 2016
|
|---|---|
| Authors: | Yadav, Ashutosh ; Kumar, Anil ; Dash, Manoj Kumar |
| Published in: |
Fuzzy optimization and multi-criteria decision making in digital marketing. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8808-7. - 2016, p. 127-146
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| Subject: | Management-Informationssystem | Management information system | Entscheidungstheorie | Decision theory | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-8808-7.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478579