Using DEMATEL to construct influential network relation map of consumer decision-making in e-marketplace
Year of publication: |
2016
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Authors: | Kumar, Anil ; Dash, Manoj Kumar |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 21.2016, 1, p. 48-72
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Subject: | revolutionary | global marketplace | optimise | online reputation | influential network | relation map | INRM | DEMATEL | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Unternehmensnetzwerk | Business network | Reputation | Soziales Netzwerk | Social network |
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