Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Sara Loughran Dommer; Vanitha Swaminathan; Rohini Ahluwalia
| Year of publication: |
2013
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|---|---|
| Authors: | Dommer, Sara Loughran ; Swaminathan, Vanitha ; Ahluwalia, Rohini |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 4, p. 657-675
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| Subject: | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226748