Using digital communications to manage the farmers' market brand image
Year of publication: |
2022
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Authors: | Garner, Benjamin |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 24.2022, 2, p. 420-439
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Subject: | Brand image | Brand management | Digital marketing | Farmers’ markets | Local food | Sustainability | Markenführung | Markenimage | Online-Marketing | Internet marketing | Ambulanter Handel | Itinerant trade |
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