Using economic value communication to bend business-to-business buyers' value perceptions
Year of publication: |
2018
|
---|---|
Authors: | Provines, Christopher D. |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 269-285
|
Subject: | Markenwert | Brand equity | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing | Kaufentscheidung | Purchase decision |
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