Using emotional benefits as a differentiation strategy in saturated markets
Ramo Barrena and Mercedes Sánchez
| Year of publication: |
2009
|
|---|---|
| Authors: | Barrena, Ramo ; Sánchez, Mercedes |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 11, p. 1002-1030
|
| Subject: | Schrumpfende Märkte | Declining markets | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Emotion | Wein | Wine | Marketingmanagement | Marketing management | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900013