Using ethnography of communication in organizational research
Year of publication: |
2015
|
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Authors: | Kalou, Zoi ; Sadler-Smith, Eugene |
Published in: |
Organizational research methods : ORM. - Thousand Oaks, Calif. [u.a] : Sage, ISSN 1094-4281, ZDB-ID 1427023-7. - Vol. 18.2015, 4, p. 629-655
|
Subject: | ethnography | qualitative research | narrative | content and semiotic analysis | interpretivism | Organisationsforschung | Organizational research | Qualitative Methode | Qualitative method | Ethnologie | Ethnology | Marktforschung | Market research |
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