Using Exploratory and Exploitative Market Learning for New Product Development
| Year of publication: |
2010
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|---|---|
| Authors: | Kim, Namwoon ; Atuahene-Gima, Kwaku |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 4, p. 519-537
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