Using flow-through and diffusion models to forecast new product sales
Michael D. Geurts and David B. Whitlark
Year of publication: |
2006
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Authors: | Geurts, Michael D. ; Whitlark, David B. |
Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281x. - Vol. 4.2006, p. 139-143
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