Using global positioning systems as a marketing tool : an analysis of US consumers' use and perceptions
Cihan Cobanoglu; Silvia Ciccarelli; Robert R. Nelson and Fred J. DeMicco
| Year of publication: |
2010
|
|---|---|
| Authors: | Cobanoglu, Cihan ; Ciccarelli, Silvia ; Nelson, Robert R. ; DeMicco, Fred J. |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 19.2010, 6, p. 556-574
|
| Subject: | Navigationssystem | Navigation system | Geoinformationssystem | Geographic information system | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651273