Using interactive technologies to influence guests' unplanned dollar spending in hotels
Year of publication: |
2019
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Authors: | Morosan, Cristian ; DeFranco, Agnes |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 82.2019, p. 242-251
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Subject: | IT adoption | Co-creation of value | Spending | Interactive technologies | Hotels | Hotellerie | Hotel industry | Technischer Fortschritt | Technological change | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion |
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