Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Year of publication: |
2006
|
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Authors: | Papasolomou, Ioanna ; Vrontis, Demetris |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 177-195
|
Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Personalmanagement | Human Resource Management | Privatkundengeschäft | Personal banking | Großbritannien | United Kingdom |
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